A summer campaign for Joe & The Juice built around the idea that summer gives you permission to let go a little.

Together with Swim Club, we created seven playful one-take films, each capturing a slightly absurd, unexpected summer moment. Produced across Copenhagen, the campaign balances humor and simplicity with the distinct visual attitude of Joe & The Juice.

Directed by Swim Club

My role: Producer

Director: @swimclubworld
Executive Producer: @danielmanicus
Producer: @andersvillemann
Production Manager: @anitanotabi
Runner’s: Kristian Manthey Sanderhoff & Mallte Kampmann

Director of Photography: @hvass
1st AC: @timothebarjou
2nd AC: August Block
Key Gaffer: @piethasselby
Best Boy @david_sizemore
Editor: @norafrandsen
Colorist: Christian Karlsen (Chemistry)

Production Design: Van Horn
Stylist: @viola.bager
Styling Assistant: @stinelehmann
HMU: Nanna Fenger
Food Stylist: Peter Munck

Production Company: Blonde Inc.
Creative agency: @fwbdept

Joe & The Juice Team:

Head of Creative Studio: @frederikeemill
Graphic Designer & Art Director: @blaaaabjerg
Marketing Trainee: @ckvestergaard
Creative Project Manager: @maikamalou